Shallow Dive into SEO

To begin with a brief description, SEO is the optimization of your webpage for search engines to find. When a url compiler like Google or Bing searches for page results it uses the descriptions provided by your SEO to determine if your website, homepage or blogpost, matches what users are searching for. By loading your description with terms that the algorithm is searching for you can improve your ranking in search results. This means if someone searches “Chicken Pot Pie Recipes” on google the site will be able to see that your blog post about your grandmother’s recipe is an exact fit. If you don’t manually enter a description that matches the search parameters then your website won’t be seen.

Don’t worry about sounding rational, the second half of an SEO description is rarely read by a human, so cramming in search terms that would grammatically not fit a sentence in standard contexts is more than okay. What matters most is that the description accurately matches the word choice that your audience will be typing into their search bar. If you can weave the terms into organic sentence flows then your description will be optimized for both human and ai readers.

Explain what the link you are describing opens up to. Entice the readers to click on your page and give the ai key phrases that draw your listing to the top of their pile. Paid promotions get you higher on the docket, but natural seo still matters. Paying for every search variation is just not feasible, having great descriptions is actually attainable. By making sure each landingpage and blogpost has concise terms likely to be asked by googlers, you will be able to cast a broader net for organic clickthrough readers. This frees you up to spend your ad expenditure on hot terms that are heavily searched. The keywords where your natural ranking might be lower.

Example of a 300 character SEO description